|Type||Record Label / Music Publisher / Event・Concert Production|
|Category||Music, Live-Action, Animation|
|Content||Event/Concert, Home Entertainment , Mobile/Internet|
|Genres||Music (Pops), Music (Idol/Animation/Game), Music (Classic/Jazz)|
In 1988, the company started its business in importing and distributing music records. In 1990, the company established its own label, “avex trax”, and released numbers of dance music compilation albums, such as the “JULIANA’S TOKYO” CD series. In 1993, after the debut of Japanese music artist TRF, the company has been managing artists such as Every Little Thing, Ayumi Hamasaki, Kumi Koda and AAA; and has been involving in the production and distribution of music for artists such as Namie Amuro and EXILE etc. In 1999, after the company was listed on the First Section of the Tokyo Stock Exchange, it has been expanding its business outside of the music industry.
Currently, based on the new tagline (Corporate Mission Statement) of “Really! Mad+Pure”, the company has been pushing forward the mission of “avex group Growth Strategy 2020 ~Future-oriented Entertainment Business~”. Through consolidating its business in music, anime and digital media, the company aims at creating new popular entertainment cultures. The company has been expanding its business world-wide and has established offices in Taiwan, Beijing, Hong Kong, Singapore, London and LA.